Venus

Case Study

How a targeted CTA transformed venus’ lead conversion

Venus (now M24Seven) is London’s leading independent fibre broadband network. Established in 1996, Venus has pioneered the delivery of pure fibre internet to organisations basic in central London.

What makes Venus unique from other fibre network providers?

They can connect fibre internet directly to an organisation’s premises almost everywhere in central London, even in cases where national providers can’t.

What makes Venus unique from other fibre network providers?

They can connect fibre internet directly to an organisation’s premises almost everywhere in central London, even in cases where national providers can’t.

The History Of Venus: Low Website Conversions

Venus’ CEO calls a meeting to the conference room and explains to the management team the business must improve its conversion rate. Why today and why now?

The analysis of the Venus website has returned disappointing results, the website is ineffective and the conversion rate is low… underperforming. 5000 monthly visitors to the Venus website, but resulting in less then 50 leads… A frustrating 1% conversion rate on visitors leads.

The preset: Lead Generation And Business Growth

Its now a great, new story. In 6 months:

  • 5000 monthly visitors: 300 Leads.
  • A skying 6% conversion rate.
  • Becoming a part of the M24Seven Group.

The Traffic to the website remained the same during the process (5000 visitors), so how did Venus end up generating triple their monthly leads? With a combination of a 1 month innovative, high-converting call-to-action campaign, supported by our in-depth analysis into Venus’ customers buyer journey and their emotional triggers. A collaboration with Venus that resulted in using inbound marketing principles to generate consistent leads for the following 6 months from Venus’ own homepage.

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