Talentfield is a recruitment agency for interim marketing professionals. The agency matches experienced marketing specialists with short-term positions that help an organisation to deliver a key piece of work.
Talentfield’s blogs were generating less than a handful of visitors in 1 month. Talentfield needed more website visitors interested in recruiting because there weren’t enough jobs for Talentfield’s growing list of candidates.
project: thought leadership blogging
year: april 2017
We partnered with Talentfield to transform their blog into a magnet for their ideal website visitors by using thought leadership content. We aimed to captivate their target market with detailed advice that paves the way for success in the marketing recruitment industry.
We identified what the key concerns of Talentfield’s target market were and developed a blogging strategy that focused on educating, delighting and inspiring them. We worked with Talentfield to publish original blogs regularly that suggested solutions for marketing recruiters and experts.
The blogs earned Talentfield the title of UK Recruiter’s Blog of the Year 2015, more website visitors and thought leadership status in the interim marketing recruitment industry. Plus, Talentfield captured key data from their blog readers to create a contact list of potential long term leads.