Attract strangers with the right personas to become website visitors:
We use Hubspot’s Inbound Marketing Methodology to turn strangers into customers and promoters of our clients businesses.
It is a proven methodology for this digital age and was largely developed by Hubspot to its current form.
Since 2006 inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
Align content with customers interests
By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people?
Our ideal customers are also known as our buyer personas.
Buyer personas are holistic ideals of what your customers are really like, inside and out.
Personas encompass the
- pain points
- common objections to products and services
as well as personal and demographic information shared among all members of that particular customer type.
Your personas are the people around whom your whole business is built.
When you focus your content around the questions and needs of your ideal buyer personas then you attract these people to your website in increasing numbers.
If you would like to find out more about how you can develop buyer persona contact us for a free consultantion