What are the 5 themes of Inbound Marketing?

Inbound Marketing Video

It is all about creating and sharing content online. By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business.

The 5 Major Inbound Marketing themes are:
• Content Creation, where you create targeted content that answers your customer’s basic questions and needs, and you share that content as widely as possible.
• Secondly Lifecycle Marketing is where you recognize that people go through stages as they interact with your company, and that each stage requires different marketing actions.
• The third theme is personalisation. As you learn more about your leads over time, you can better personalise your messages to their specific needs.
• The forth theme is multi-channel because Inbound Marketing approaches people where they are, in the channel where they want to interact with you.
• And finally Integration- Your publishing and analytics tools all work together allowing you to focus on publishing the right content in the right place at the right time.