It is all about creating and sharing content online. By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business.
The 5 Major Inbound Marketing themes are:
• Content Creation, where you create targeted content that answers your customer’s basic questions and needs, and you share that content as widely as possible.
• Secondly Lifecycle Marketing is where you recognize that people go through stages as they interact with your company, and that each stage requires different marketing actions.
• The third theme is personalisation. As you learn more about your leads over time, you can better personalise your messages to their specific needs.
• The forth theme is multi-channel because Inbound Marketing approaches people where they are, in the channel where they want to interact with you.
• And finally Integration- Your publishing and analytics tools all work together allowing you to focus on publishing the right content in the right place at the right time.