Hubspot helps us to attract visitors, convert leads and close customers in a structured process
Many of us are familiar with formal sales methodology such as Baseline Selling, Miller Heiman and SPIN Selling but we are less structured when it comes to marketing. Now professional marketeers are finding that they need a way of incorporating a wide variety of online tools.
Now that online marketing is maturing it is time to adopt some more formal approaches. Hubspot introduces such a methodology and has developed a software platform to support the many techniques that underpin the philosophy.
The platform and the methodology are nothing without the hard work of the marketing team to execute campaigns and ongoing lead management. But sometimes it is difficult for the in-house team to cover all the skills or indeed to have enough capacity. Elder Digital Marketing adds their service on top of this Hubspot platform and using this methodology.
Blogging is central to the Hubspot approach
This form of communication lends itself to providing more valuable information than tweeting, posting pictures and profiles. Blogging has a built in mechanism for further engagement of leads through “comments” and coupled with further “Calls to Action” on “landing pages” can provide users with information at the right time in the marketing and sales cycle.
Of course twitter, facebook, google +, linkedin, Pintrest, email marketing and the original website are great forms of communication and very important also. In context of this approach they are often used to amplify the blog based content.
Hubspot Blog Analytics
Finally, as important as the blog itself is the understanding of which content customers and potential leads are interested in and which keywords are used to search for inbound marketing content by the target audience. Hubspot blog analytics is build into the platform and the process.
To learn more visit the hubspot site at www.hubspot.com